Thanks for visiting! A writer and editor based in the greater New York City area, I have more than eight years of print and digital publishing experience at national outlets, with a focus on food and commerce. As Senior Partnerships Editor at Shop TODAY, I have helped develop and launch successful shopping franchises for TODAY's digital and broadcast audiences. Previously, I was an associate editor in the features department at Food Network Magazine, where I edited the monthly food news column and wrote print articles about grocery and restaurant trends, food history, new cookbooks, and more. I was also a contributing editor at The Pioneer Woman Magazine and part of the team that re-launched thepioneerwoman.com after Hearst acquired the site in 2020.

I write and edit clean, engaging copy, and I have years of experience producing dynamic, highly visual print and digital content. My personal product recommendations have been credited dozens of times across digital, broadcast, newsletters, and social — from the most flattering jeans for petite women to the best gifts to add to your wedding registry.

I'm also well-versed in content management systems, affiliate marketing networks (Skimlinks, Rakuten, Impact Radius), content analytics tools (Semrush, Domo, Looker, Chartbeat, Google Analytics, Parse.ly), and social media management programs (Dash Hudson, Later, SocialFlow, CrowdTangle). As a manager, I love collaborating with my team in a supportive and productive environment.

I grew up on the Jersey Shore and currently live in Jersey City, NJ, with my husband, our golden retriever, and an overflowing book case. I love the thrill of finding a great deal (and immediately texting it to a friend). I’m also a big fan of romance novels, Sunday baking projects, and a good cup of coffee.

I studied English literature at Villanova University and am a graduate of New York University’s Summer Publishing Institute. I also have many bylines across local New Jersey publications, including the Asbury Park Press, The Islander (a now-folded Long Beach Island newspaper), and Hoboken Girl.

Keep up with what I’m cooking, reading and more on Instagram @Francescaa_Nicolee.